Virtuo’s 30,000+ homeowners fuel 94% higher partner recommendations

Innovation That's More Than a Buzzword — It's How Primont Builds with Family at Heart

For over 50 years, the Montesano family has built more than just homes — they’ve built trust, care, and community across the GTA. Virtuo helps you extend that same family-first promise into every buyer journey, ensuring consistency from the first handshake to long after move-in.

Book A Call

Get the Mini Insights Report

Why Family Traditions Need Consistency

From your very first homes to today’s award-winning communities, Primont has carried forward a legacy of artistry, integrity, and care — welcoming every homeowner as part of the family.

Virtuo helps family-driven builders like Primont:

Maintain a seamless buyer experience across every community and product type

Reduce operational complexity while preserving your standard of care

Protect the trusted family reputation you’ve built over five decades

Across Every Role, We Help You Deliver More at Primont

For Sales Leaders

20%

of buyers say no — even when they can afford it.

We help remove friction that stalls deals, so Primont’s legacy of family care drives sales, not hesitation.

For Marketing Leaders

67%

of buyers say reviews shape their buying decisions.

We safeguard Primont’s reputation by ensuring post-close experiences reflect the care your buyers expect.

For Ops Leaders

8+ tools

Disconnected tools? The industry average is 8+.

We streamline workflows so your teams deliver the same high standard every time, without fail.

For CX Leaders

40 NPS

Poor post-close can drop NPS by 40 points.

We help Primont keep buyer satisfaction as strong as your reputation — without adding headcount.

See how Virtuo supports every role — Book a Call.

Turn a Family Promise into Measurable Impact

Faster closings by removing buyer uncertainty

Higher NPS and more referrals from delighted homeowners

Fewer inbound "status" calls and manual follow-ups

Consistent brand experience across every community

Get more results like these in our

Mini Insights Report.

Your Next Step Toward More with Primont

Book a Call

See how Virtuo can fit into your existing systems to help Primont deliver a seamless, tech-enabled buyer experience — at every stage.

Book A Call

Get the Mini Insights Report

A research-backed, data-driven look at the state of the homebuilding industry from the buyer’s perspective — with insights to help Primont turn its family tradition into measurable buyer loyalty and operational efficiency.

Get the Mini Insights Report